Fonterra’s giant fridge is a winner

For some reason visitors are choosing to jump in a fridge to escape the wet weather at Fieldays’ merit winner of the Large Outdoor Merit site.

Fonterra is making magnets of photographs taken of visitors to their site in keeping with their fridge theme.

Fonterra has built a giant fridge this year as a way of thanking their exhibitors.

The Fonterra site has been involved in Fieldays since the beginning, but it is the first time for Fonterra event specialist Caroline Ocego.

She says the fridge has given an element of interaction for their rural audience and helps with the image of the site.

“Everyone is having fun,” Ocego says.

Visitors line up eager to get a photograph in the fridge. Audiences can stand in the fridge holding oversize Fonterra products while their photograph is taken and turned into a magnet.

The large outdoor site also offers free taste testers of Fonterra products such as butter, milk and yoghurt.

Fonterra celebrated their 10th birthday in October.